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Increase Conversions with Customer Reviews

Customer reviews have become a huge part of the online purchasing process.

Nowadays, people want to read reviews of products before they buy them, and this has become standard buyer behavior.

Here's how you can increase conversions on your e-commerce store by using customer reviews.

Why Do Reviews Work?

According to stats highlighted on Econsultancy, 61% of consumers read reviews, and 63% of customers are more likely to purchase a product from a site that contains reviews.

One of the main reasons why reviews are so effective comes down to social proof.

This is a persuasive tactic that has long been used in sales and marketing, and it is based on the principle that people are persuaded more by third-party opinions than by the person selling directly to them.

This is the same reason that testimonials are so effective.

But aside from social proof, there are a number of other things that make online reviews so effective.

Reviews Increase Visibility

Online reviews can also provide your e-commerce site with excellent SEO benefits, Reviews as they provide you with a source of fresh and unique content on a regular basis.

In addition, the user-generated content often incorporates the specific words and phrases that customers use to describe your products.

And these are the exact keywords that people are typing into the search engines to find your products in the first place.

Due to the nature of online research, many consumers will now search for the product name along with the keyword "review." By including reviews on your site, you are making it much easier for consumers to find your products.

Reviews Build Trust

Reviews increase trust in your products

Allowing reviews on your store implies a level of trust, because you are not hiding anything. Trust is an online barrier .

You cannot meet your potential customers in person, and it is therefore harder to build trust with your customers.

Publishing reviews shows that you stand behind your products and that you are proud of their quality.

Even negative reviews build trust.

People expect to see a few negative reviews, and although you don't want to receive too many negative reviews, having all 5-star reviews looks suspicious.

Use Reviews on Product Pages

The best place to publish reviews is right on the product pages, just like Amazon does. Potential customers can then see exactly what other customers think of the products while  they are making a purchasing decision, and this could help persuade them to buy.

You could even use a dedicated reviews provider like Reevoo, which you can then add to your own site.

This makes the whole process even easier, and you can build reviews over time naturally.

How to Encourage More Reviews

There are a few simple ideas you can implement to encourage more reviews on your site:

  • Send emails to customers after they have completed a purchase. Wait a few days or weeks so they have time to use the product, then ask them for their feedback.

  • Make it easy to leave reviews. Don't create a long verification process. Instead allow people to leave a star rating and a quick comment.

  • Provide a reward for leaving reviews, like a discount on their next order. Don't bribe customers for positive reviews, but simply ask them for their honest feedback.

Benefit from Reviews

Finally, there is another benefit that reviews provide: You can also learn a lot from them.

After you start receiving reviews regularly, you may find that lots of reviews mention the same negative feature, or that a certain feature is missing from your product or service.

That's free market research for you.

And you can improve your products based on the feedback you receive to sell even more of them in the future.

If you like the idea of using reviews in your e-commerce store, adding them is easy. Some e-commerce platforms come with their own built-in review features, while others allow third-party apps. Take a look at the following e-commerce platforms, and see which one provides the review features you need.


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